Alloy sees "complementary fit" with Digital Broadcasting buy

04/17/2013 | Adweek

Alloy Digital has purchased Digital Broadcasting Group and named the video ad network's CEO, Chris Young, Alloy's new chief marketing officer. Alloy's assets include YouTube content-production giant Smosh, and DBG is behind online series such as "The Confession" and "The LeBrons," and works with 2,600 Web publishers. "It was really a complementary fit," says Alloy Digital CEO Matt Diamond.

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