BevMo CMO Francesca Schuler sees value in event marketing

04/17/2013 | Advertising Age (tiered subscription model)

Liquor superstore BevMo is expanding beyond store sales to specialty experiences such as wedding planning, in-store tasting rooms and product-launch events. "What we are really moving toward is more signature events," Chief Marketing Officer Francesca Schuler says in this interview.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Santa Barbara, CA
Yield Manager
new York, NY
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC