Big Data gains traction with retailers

04/17/2013 | Supermarket News (free registration)

A report from Brick Meets Click says 66% of retail executives are involved in Big Data projects, using such analytics to support decisions and engage shoppers. "In less than a year, we've seen Big Data evolve from the province of data scientists to a tool that's creating value on both the demand and retail sides of retailing," lead author Bill Bishop said.

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