According to Deloitte's annual American Pantry Study, brand loyalty has dropped a third straight year, with nearly 90% of shoppers saying they sometimes choose private-label products over national brands they purchased in the past. "The playing field has fundamentally changed," said Pat Conroy, vice chairman and U.S. consumer producers leader at Deloitte. "It will not go back to the way it was right before the recession."
Brand loyalty dips for third consecutive year
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