Buzzfeed CRO: Social ads win by offering content worth sharing

04/17/2013 | EditorsWeblog.org

Social advertising is a much more effective force for connecting with online audiences than traditional banner advertisements, which people view as disruptive, said Buzzfeed Chief Revenue Officer Andy Wiedlin at the Digital Media Europe conference in London. Buzzfeed's sponsored content boasts an average click-thru rate of between 2% and 3%, in addition to the exposure garnered through sharing. "We spend a lot less time thinking how to target and a lot more thinking what people are sharing," he said.

View Full Article in:

EditorsWeblog.org

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Instructor, eMarketing
UNIVERSITY OF VIRGINIA
Charlottesville, VA