Changing private-label industry is led by ConAgra

04/17/2013 | KUNC-FM (Greeley, Colo.)

With sales of private-label products increasing during the past five years, the industry's top player has become ConAgra Foods, which recently purchased Ralcorp for $6.8 billion. Previously, makers of private-label brands were not widely known to the public, says John Stanton, a food-marketing professor.

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KUNC-FM (Greeley, Colo.)

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