Easy access to company information is critical to great customer service

04/17/2013 | iMedia Connection

Positive customer service experiences are a major part of how companies markets themselves, so it's important for brands to think about what customers expect from a particular business, writes Mike Hennessy. Many customers are not looking to engage with a help line or call center right away, so companies should focus on making the information customers want easy to find on their corporate websites, he notes.

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