Facebook's targeting may be a boon for SMBs

04/17/2013 | ClickZ

Small businesses could be big winners as Facebook rolls out its "partner categories" targeting service, Andrea Fishman writes. SMBs typically don't have the budget for broad-spectrum social campaigns, but highly targeted, hyperlocal campaigns could prove much more cost-effective. "[T]he categories system will allow for more specific, refined targeting with a much more accurate reach," she writes.

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