Facebook's targeting may be a boon for SMBs

04/17/2013 | ClickZ

Small businesses could be big winners as Facebook rolls out its "partner categories" targeting service, Andrea Fishman writes. SMBs typically don't have the budget for broad-spectrum social campaigns, but highly targeted, hyperlocal campaigns could prove much more cost-effective. "[T]he categories system will allow for more specific, refined targeting with a much more accurate reach," she writes.

View Full Article in:

ClickZ

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA