Foot Locker's mobile ads promote 2 types of commerce

04/17/2013 | MobileCommerceDaily.com

Foot Locker is advertising three Reebok model shoes through the Accuweather mobile application, permitting online buying and showing in-store inventory as well. "Either way the ad has created awareness and generated revenue for the company," said Randy Ferree, SiteMinis senior account manager.

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