Foot Locker's mobile ads promote 2 types of commerce

04/17/2013 |

Foot Locker is advertising three Reebok model shoes through the Accuweather mobile application, permitting online buying and showing in-store inventory as well. "Either way the ad has created awareness and generated revenue for the company," said Randy Ferree, SiteMinis senior account manager.

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA