How CNET cut newsletters and boosted engagement

04/17/2013 | MarketingSherpa

CNET learned that less is more when it cut newsletter production by nearly half, from 30 to 16, only to see open rates rise by 3.32% and click-thru increase 7.62%, according to this MarketingSherpa case study. "Sure, we lost subscriptions. But I can tell you right now, we're going to have more engagement this year with fewer newsletters than we had last year," said Diana Primeau, director of member services.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY