How CNET cut newsletters and boosted engagement

04/17/2013 | MarketingSherpa

CNET learned that less is more when it cut newsletter production by nearly half, from 30 to 16, only to see open rates rise by 3.32% and click-thru increase 7.62%, according to this MarketingSherpa case study. "Sure, we lost subscriptions. But I can tell you right now, we're going to have more engagement this year with fewer newsletters than we had last year," said Diana Primeau, director of member services.

View Full Article in:

MarketingSherpa

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY