You'll have to find the right market if you want customers to buy your products and venture capitalists to invest in your startup, Peter Cohan writes. You should start by identifying a key problem that you feel passionately about and what bothers your target customers. Your company will be more likely to succeed if you find a relatively small market that is set for rapid growth, he writes. "For example, if in 2007 you had identified that there would be a big opportunity for mobile advertising you would have been on the cusp of an opportunity that was about to get big fast," he writes.
How to find the best market for your company