Indian cricket fans use social media to talk about Pepsi

04/17/2013 | IndianTelevision.com (India)

Pepsi's advertisements around cricket's Indian Premier League helped the brand dominate online chatter about league sponsors, earning a 93% share of conversations, according to data compiled by media agency MEC-GroupM. Pepsi has been promoting discussion of its ads on Twitter with the hashtag "PepsiIPL."

View Full Article in:

IndianTelevision.com (India)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY