Indian cricket fans use social media to talk about Pepsi

04/17/2013 | IndianTelevision.com (India)

Pepsi's advertisements around cricket's Indian Premier League helped the brand dominate online chatter about league sponsors, earning a 93% share of conversations, according to data compiled by media agency MEC-GroupM. Pepsi has been promoting discussion of its ads on Twitter with the hashtag "PepsiIPL."

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IndianTelevision.com (India)

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