Kool-Aid Man's makeover is tied to product launch

04/17/2013 | ClickZ

Kool-Aid is changing the look, sound, vocabulary and personality of the Kool-Aid Man spokesman used by the brand since 1954. The company wants the pitcher to appeal to moms in concert with "the evolution of the new Kool-Aid Liquid product line," including this year's launch of squeezable drink mixes, said Erica Rendall, senior brand manager at Kraft Foods. The makeover includes a Facebook page and a YouTube channel for the new Kool-Aid Man.

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