Kool-Aid is changing the look, sound, vocabulary and personality of the Kool-Aid Man spokesman used by the brand since 1954. The company wants the pitcher to appeal to moms in concert with "the evolution of the new Kool-Aid Liquid product line," including this year's launch of squeezable drink mixes, said Erica Rendall, senior brand manager at Kraft Foods. The makeover includes a Facebook page and a YouTube channel for the new Kool-Aid Man.
Kool-Aid Man's makeover is tied to product launch
SmartBrief Job Listings for Media
|Vice President, Public Relations||
|San Francisco, CA|
|Online Advertising Specialist||
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||