Research: Discounts get customers to come back to pay TV

04/17/2013 | MediaPost Communications

Some 44% of pay-TV customers who canceled to switch to an over-the-top provider and then returned to pay-TV within the past 18 months chose to do so because of a discount or improved package, Parks Associates has found. For Comcast, Time Warner Cable, DIRECTV and DISH Network, discounts or promotional pricing topped other reasons for customers returning, while for AT&T and Verizon, content offerings also were a factor, according to Parks Associates.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO
Instructor, eMarketing
Charlottesville, VA