Should you share your company secrets?

04/17/2013 | B2C Marketing Insider

Large and small businesses alike are finding benefits to embracing transparency as they pursue content-marketing initiatives, writes Debbie Williams. If you are worried about revealing too much inside information about your company's operations, it's time to get over that fear, she writes. Content marketing can allow you to position your company as "a resource that people will look to as a trusted authority and someone they want to do business with," she writes.

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