Survey: McDonald's franchisees fret about margins amid heavy discounts

04/17/2013 | Advertising Age (tiered subscription model)

A ramped-up focus on value menus and promotional pricing of premium products including the new McWrap aren't sitting well with many McDonald's franchisees who fear the trend will eat further into profits, according to a survey by Janney analyst Mark Kalinowski. "It's one or the other, the Dollar Menu or other discounting. We can't continue to do both," one franchisee said in the survey.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Purchasing Manager - Food and Beverage
The Culinary Institute of America - Greystone Campus
St. Helena, CA
General Manager
The Culinary Institute of America
San Antonio, TX
Assistant Restaurant Manager
The Culinary Institute of America
San Antonio, TX
Sous Chef
Swarthmore College
Swarthmore, PA
Lead Cook/Sous Chef
University of San Diego
San Diego, CA