Toro ad skips to a manicured lawn to promote riding mowers

04/17/2013 | American City Business Journals

Toro has launched a national advertising campaign that shows its zero-turn mowers can maintain a lawn in an instant. The "Phenomenon" campaign shows an unkempt lawn and then, seconds later, the well-manicured end product -- without using the typical images of people mowing. Toro estimates that its zero-turn TimeCutter SS mowers shave 45% off mowing time versus traditional riding mowers, this article notes.

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