When monetizing online games, one size doesn't fit all

04/17/2013 | VentureBeat

Game developers seeking to generate revenues from online content must apply a nuanced approach to monetization that takes into account market factors and the challenges of technology, experts say. Darya Trushkina of Game Insight and Narr8 says developers should avoid crowded platforms such as iOS and Android in favor of emerging ones, and should be mindful of the cultural dynamics of local markets.

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