Resurgent luxury-cosmetics market emboldens BASF to pursue Cognis

04/18/2010 | Bloomberg Businessweek

BASF is mulling over a bid for moisturizer-ingredients producer Cognis, as the German chemical major sees signs of improvement in the luxury cosmetics market along with chemical market for personal-care products. "During [the] last year, some premium products have been lower in demand, but there are signs that it's recovering, that we are seeing growth in both sectors," said Thomas Greindl, the European marketing director at BASF's care-chemicals unit. However, even if Cognis "fits very well" with BASF's plans, it may not be too quick to sell, analysts said.

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