CTAM-led on-demand campaign is dubbed "Push It"

04/18/2011 | Multichannel News

"Push It" is the name of a newly launched, CTAM-led marketing campaign designed to get more Americans to request on-demand content by simply pushing a button on their remote controls. The campaign, which includes the support of Hollywood studios and cable companies, is a continuation of a marketing effort begun last year that won a chairman's award at the 2010 CTAM Summit.

View Full Article in:

Multichannel News

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY