CTAM-led on-demand campaign is dubbed "Push It"

04/18/2011 | Multichannel News

"Push It" is the name of a newly launched, CTAM-led marketing campaign designed to get more Americans to request on-demand content by simply pushing a button on their remote controls. The campaign, which includes the support of Hollywood studios and cable companies, is a continuation of a marketing effort begun last year that won a chairman's award at the 2010 CTAM Summit.

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