Private label can cut grocery bill by a third, study shows

04/18/2011 | MediaPost Communications

A study from the Private Label Manufacturers Association says consumers can shave 33% from their grocery bill if they buy only private-label products. Private-label aspirin is on average 60.6% less expensive than national brands, the study found, while pasta sauce is 40% cheaper. Store-brand carbonated drinks can save consumers as much as 46.8%, according to the study.

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