Report: Half of mobile phone owners use gadgets to shop

04/18/2011 | Internet Retailer

About 50% of mobile phone users go shopping on their gadgets, and the trend brings new challenges for retailers, according to a new survey from Arc Worldwide. "From researching and browsing to buying and recommending, shoppers expect meaningful and useful mobile shopping experiences. The stakes are only getting higher as more and more shopping moves onto mobile," said CEO William Rosen.

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