Brands, ad shops collaborate on gaming apps

04/18/2012 | Adweek

Mobile games from brands Mentos, PepsiCo and Red Bull are scoring with users, if downloads from application stores are anything to go by. Red Bull's "Kart Fighter World Tour" has landed in the Apple app store gaming top 10, and "Brisksaber" for Pepsi's Brisk Iced Tea has generated millions of downloads. Mentos' "Spider Swiper" plays off campaigns developed by Martin Agency, with a game developed by the shop itself.

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