Clorox: Grocery-store campaign boosted disinfectant sales

04/18/2012 | CPG Matters magazine

Clorox and Roundy's Supermarkets recently partnered on a marketing program where grocery and household products were displayed in the pharmacy area of stores with themes such as preventing illness. During the "Prevent, Protect & Soothe" campaign, sales of Clorox Disinfecting Wipes increased 154%. "This program really has become industry standard for total store health and wellness execution," said Clorox's Bob Richardson.

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