Coca-Cola hires Leo Burnett in advance of 2013 Sprite push

04/18/2012 | Advertising Age (tiered subscription model)

Coca-Cola has shifted Sprite North America creative chores from Bartle Bogle Hegarty to its Publicis sibling Leo Burnett. The move comes in advance of a major campaign for the soft drink next year. Spending on the brand is down of late -- reportedly Coca-Cola spent just $9 million on U.S. measured media for Sprite in 2011.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, and Mamá
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA