Coca-Cola has shifted Sprite North America creative chores from Bartle Bogle Hegarty to its Publicis sibling Leo Burnett. The move comes in advance of a major campaign for the soft drink next year. Spending on the brand is down of late -- reportedly Coca-Cola spent just $9 million on U.S. measured media for Sprite in 2011.
Coca-Cola hires Leo Burnett in advance of 2013 Sprite push
SmartBrief Job Listings for Media
|VP, Client Partner, Digital Marketing||
|Santa Monica, CA|
|Senior Regional Interactive Sales Manager||
|Sales Executive, CafeMom.com and MamásLatinas.com||
|New York, NY|
|Marketing Services Director||
Farm Journal Media
|Director, Revenue Operations - Technical Program Management||
Pandora Media, Inc.