Coca-Cola hires Leo Burnett in advance of 2013 Sprite push

04/18/2012 | Advertising Age (tiered subscription model)

Coca-Cola has shifted Sprite North America creative chores from Bartle Bogle Hegarty to its Publicis sibling Leo Burnett. The move comes in advance of a major campaign for the soft drink next year. Spending on the brand is down of late -- reportedly Coca-Cola spent just $9 million on U.S. measured media for Sprite in 2011.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
new York, NY
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC