Consumers want convenience from cleaning products, exec suggests

04/18/2012 | HAPPI magazine

Research by the American Cleaning Institute indicates that 62% of homeowners look to spring cleaning as a yearly event, but many consumers -- especially women -- dread cleaning more than any other household chore, according to a Real Simple survey. This means cleaning companies should focus on delivering multipurpose products that offer value and convenience, say industry insiders. "We see that consumers still want the best performance, but they want the cleaning to be done as quickly as possible," said Procter & Gamble's Ian Tholking.

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