Innovative companies know how to connect ideas, P&G exec says

04/18/2012 | Forbes

Successful innovation comes from combining "seemingly disparate technologies" while keeping the consumers' best interests firmly in mind, says Procter & Gamble's Chief Technology Officer Bruce Brown, who leads the company's innovation program. Companies can encourage innovation by creating work spaces where people from different departments can collaborate, and by looking to recruit workers with specific abilities in being open, understanding concepts and drawing analogies, Brown says.

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