Instagram marketing tips from Pepsi and Red Bull

04/18/2012

A handful of brands -- notably PepsiCo and Red Bull -- are using Instagram as a marketing channel. The photo-sharing service is a lightweight way to connect with consumers through content sharing, contests, crowdsourcing and scavenger hunts, marketers say. "We use Instagram to humanize the brand and take people behind the curtains," PepsiCo digital chief Josh Karpf says.

View Full Article in:

ClickZ

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY