Stop discovering stuff and start inventing things

04/18/2012 | Fast Company online

To demystify creativity, we need to learn the difference between discovery and invention, says Tina Seelig. Most people see innovation as a process of scientific discovery, but that misses the creative spark that leads to genuinely new inventions, Seelig argues. "That's one of the reasons creativity seems so mysterious -- we don't, from the time they're young, teach people the components of what you need to invent, as opposed to discover," she says.

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