Avis spots put business professionals in celebrities' shoes

04/18/2013 | Advertising Age (tiered subscription model)

A TV and cable commercial campaign for Avis by Leo Burnett Business enlists celebrities such as Gabrielle Reece, Nigel Barker and Steve Stricker to carry on the "It's your space" theme that replaced the "We try harder" tagline last year. Ads running on tablets direct users to a game where players "drive a mile" in the celebrities' shoes.

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