B2B retargeting tactics include Facebook and Google tools

04/18/2013 | MarketingSherpa

Marketers interested in tagging website visitors for later retargeting no longer have to insert snippets of code on each page but can use rule-based Google Analytics instead, according to industry experts in this continuation of MarketingSherpa's series on retargeting tactics. Employing "burn" pixels to avoid remarketing someone who already responded to a previous ad and using an e-mail list to create a custom Facebook audience list are among the tips explain in this article.

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