Even though the first quarter of the year is typically slower than the holiday-driven period preceding it, mobile ad exchange MoPub saw a 12% increase in mobile ad spend on the iPhone between quarters. Marketers' increasing turn to mobile comes as 22% of U.S. consumers now access the Internet on more than one device, according to a study by Forrester Research. Given the shift toward more personalized mobile platforms, "[b]rands must start looking for unknown customer needs today and finding creative ways to fulfill them," Forrester writes.
Brands invest in mobile as consumers spend more time with devices
SmartBrief Job Listings for Media
|VP, Client Partner, Digital Marketing||
|Santa Monica, CA|
|Senior Regional Interactive Sales Manager||
|Sales Executive, CafeMom.com and MamásLatinas.com||
|New York, NY|
|Marketing Services Director||
Farm Journal Media
|Director, Revenue Operations - Technical Program Management||
Pandora Media, Inc.