Brands invest in mobile as consumers spend more time with devices

04/18/2013 | Adweek · MediaPost Communications · MediaPost Communications

Even though the first quarter of the year is typically slower than the holiday-driven period preceding it, mobile ad exchange MoPub saw a 12% increase in mobile ad spend on the iPhone between quarters. Marketers' increasing turn to mobile comes as 22% of U.S. consumers now access the Internet on more than one device, according to a study by Forrester Research. Given the shift toward more personalized mobile platforms, "[b]rands must start looking for unknown customer needs today and finding creative ways to fulfill them," Forrester writes.

View Full Article in:

Adweek · MediaPost Communications · MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
DeviantART
Los Angeles, CA
Web Developer
Crain's New York Business
New York, NY