Consider how your brand looks -- and feels, smells and sounds

04/18/2013 | FPAnet.org/Practice Management Center blog

Use all five senses when evaluating your office and the impression you and your space make on prospective clients, writes Kristin Harad, a marketing trainer for advisers. Details such as the feel of the office's water glasses and the food and drinks you offer are important in building a brand.

View Full Article in:

FPAnet.org/Practice Management Center blog

Published in Brief: