Inbound marketing can help small B2Bs compete with big ones

04/18/2013 | HubSpot.com

Inbound marketing can be used by small-sized businesses to take on industry Goliaths, Lindsey Kirchoff writes. The Rodon Group, a family B2B plastics firm, ran an effective "Cheaper than China" campaign with an e-book explaining why injection molding can be done in the U.S. cost effectively, and customer service software provider Help Scout uses top-notch website content to draw in leads, among other examples in this article.

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