Mobile ad buying is on a roll again after brief pause

04/18/2013 | MediaPost Communications · MediaPost Communications · Adweek

Twenty-two percent of U.S. consumers have already made a "mobile mind shift" in that they will "demand mobile utility and will dump companies that don't give it to them," says Josh Bernoff of Forrester Research. He argues that more consumers will soon adopt the mindset and that brands should look at problem-solving applications. Mobile ad spending has been increasing in the later parts of Q1 after a post-holiday lull, according to a MoPub and Forrester report.

View Full Article in:

MediaPost Communications · MediaPost Communications · Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY