Mobile's rise poses challenges for search marketers

04/18/2013 | eMarketer

Marketers need to update their search strategies in the light of consumers' embrace of mobile devices, according to an eMarketer report. The volume of desktop search traffic decreased for the first time, as mobile search now accounts for one-fifth of all queries. Mobile search engine optimization tactics are less widely used than desktop SEO strategies, in part because there is some debate about how search engines distinguish between mobile and desktop searches.

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