PepsiCo continues to increase its marketing spend

04/18/2013 | Advertising Age (tiered subscription model)

PepsiCo spent 11% more on global marketing and advertising in the first quarter, compared with Q1 2012, even though profits were down 5%. "With the productivity we're unlocking, we're able to invest in growth drivers like advertising and new product launches and to simultaneously drive margin improvement," said CEO Indra Nooyi.

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