PepsiCo continues to increase its marketing spend

04/18/2013 | Advertising Age (tiered subscription model)

PepsiCo spent 11% more on global marketing and advertising in the first quarter, compared with Q1 2012, even though profits were down 5%. "With the productivity we're unlocking, we're able to invest in growth drivers like advertising and new product launches and to simultaneously drive margin improvement," said CEO Indra Nooyi.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY