Report: Facebook is in talks with tap-to-call vendor

04/18/2013 | Adweek

Facebook reportedly is holding preliminary talks with a tap-to-call vendor, apparently with a view to incorporating the technology into its Home mobile ads, an anonymous source says. "I'd imagine that a tap-to-call feature makes perfect sense for Facebook Home," said Gregarious Narain, co-founder of tech firm Chute. "One of the goals of Facebook Home is to make connections possible with the least amount of friction and to have the ability to quickly pivot from text to voice seems natural."

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