Silk turns to mobile advertising to introduce new juice products

04/18/2013 | MobileCommerceDaily.com

Silk, a WhiteWave Foods brand best known for its soy milk products, has launched a mobile advertising campaign to drive location-based sales and customer loyalty. The campaign uses banner ads on the AP News mobile site touting a line of juice products. The ads can locate nearby stores carrying the advertised products and then call or give directions to a store the user selects.

View Full Article in:

MobileCommerceDaily.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY