Silk turns to mobile advertising to introduce new juice products

04/18/2013 | MobileCommerceDaily.com

Silk, a WhiteWave Foods brand best known for its soy milk products, has launched a mobile advertising campaign to drive location-based sales and customer loyalty. The campaign uses banner ads on the AP News mobile site touting a line of juice products. The ads can locate nearby stores carrying the advertised products and then call or give directions to a store the user selects.

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