Silk turns to mobile advertising to introduce new juice products

04/18/2013 | MobileCommerceDaily.com

Silk, a WhiteWave Foods brand best known for its soy milk products, has launched a mobile advertising campaign to drive location-based sales and customer loyalty. The campaign uses banner ads on the AP News mobile site touting a line of juice products. The ads can locate nearby stores carrying the advertised products and then call or give directions to a store the user selects.

View Full Article in:

MobileCommerceDaily.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
DeviantART
Los Angeles, CA
Web Developer
Crain's New York Business
New York, NY