Top ways to generate new leads

04/18/2013 | B2C Marketing Insider

Telemarketing works to generate customer leads, but only if targeted carefully, while word-of-mouth referrals are the gold standard of lead generation, writes marketing consultant Phil Lauterjung. E-mailed newsletter campaigns using resources such as Constant Contact can be cheap and effective, while newspaper advertising works if the message is honed carefully, and social media blitzes pay off when you pick the right channel, he writes.

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