What an injured sports star can teach you about social media

04/18/2013 | Entrepreneur online

Business owners can learn from the honesty and openness that basketball star Kobe Bryant displayed in a Facebook post about his recent injury, writes Scott Levy. Brands can strive for the same sort of authenticity in their social media efforts by acknowledging mistakes, providing a behind-the-scenes peek at company culture and asking customers to share their ideas, he writes.

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