Why Twitter's multimedia plans may be at odds with how people use it

04/18/2013 | CNNMoney/Fortune

Twitter's attempts to add music and TV content to its platform are part of a broad strategy to find fresh revenue streams, JP Mangalindan writes. Still, to successfully bake multimedia content into its platform, Twitter will have to remember that its users are more interested in bite-sized nuggets of information than in full-length sitcoms or symphonies. "Chances are, they'll be hunting for a teaser or a clip, and not the full package," Mangalindan writes.

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