How Indian CEOs discovered the "bottom of the pyramid"

04/19/2010 | Times of India, The

C.K. Prahalad's focus on the bottom of the pyramid -- the idea that businesses can thrive by creating low-cost goods and services for the impoverished masses -- radically changed the way many Indian companies do business. Many of India's entrepreneurs are cashing in by creating no-frills products at bargain-basement prices.

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