IAB will team up with Better Business Bureau to monitor ad privacy

04/19/2010 | ClickZ

The IAB is developing an ad privacy code of conduct for members based on voluntary rules adopted last summer by a coalition of industry players. The IAB will work with the Better Business Bureau to monitor members' compliance with the guidelines. Violators could face FTC action against them. "The key is that we know for the principles to be successful, it has to be a partnership with the Federal Trade Commission," said Mike Zaneis, IAB's vice president of public policy, "It's not necessarily out of the ordinary. ... It's a major commitment."

View Full Article in:

ClickZ

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL