IAB will team up with Better Business Bureau to monitor ad privacy

04/19/2010 | ClickZ

The IAB is developing an ad privacy code of conduct for members based on voluntary rules adopted last summer by a coalition of industry players. The IAB will work with the Better Business Bureau to monitor members' compliance with the guidelines. Violators could face FTC action against them. "The key is that we know for the principles to be successful, it has to be a partnership with the Federal Trade Commission," said Mike Zaneis, IAB's vice president of public policy, "It's not necessarily out of the ordinary. ... It's a major commitment."

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA
Product Marketing Manager
Urban Airship
San Francisco, CA