With Comcast now at the helm, NBCU must gauge Olympic interest

04/19/2011 | New York Post

Comcast-controlled NBCUniversal must determine how aggressively it wants to bid next month for the TV rights to the 2014 and 2016 Olympics. NBCU outbid other competitors last time around, but executives at General Electric, NBCU's previous owner, later admitted that they did not make money off the Olympics.

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