Solve Media tests new audience retention measure with Toyota

04/19/2011 | MediaPost Communications

Volunteer respondents in the new Insights survey by Solve Media will view a Toyota ad and then type in the ad's message, much like the common authentication procedure that requires users to type in distorted words and numbers. Insights, a new feature in Solve's Type-In ad product, is designed as a quick and efficient way to measure audience retention of an ad's message.

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