CBS' "Amazing Race" clear winner in brand-integration recall

04/19/2012 | MediaPost Communications

CBS' "The Amazing Race" accounted for the top three appearances in terms of consumer recall of brand integrations last year, especially for Travelocity, according to Nielsen. And another CBS show, "The Big Bang Theory," was second among series for recall. Brand integration in reality series sharply exceeded that for other TV genres in 2011, but the total number of integrations was down.

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