Coke, Spotify team up for Facebook campaign

04/19/2012 | (free content)

Coca-Cola is partnering with Spotify for a Facebook campaign that will see the beverage-maker integrate Spotify's music player into its profile pages. Spotify also will provide the technology powering the "Coca-Cola Music" campaign. "Coca-Cola is the most recognized and respected brand in the world, and we are proud to be their music partner," Spotify CEO Daniel Ek says.

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