"Hunger Games" mobile ads generate high click-thrus

04/19/2012 | Mobile Marketer

Ads on the iPad for "The Hunger Games" achieved a 5% click-thru rate while corresponding phone ads had a 1.5% rate. The ads, developed by Hipcricket for Lionsgate, appeared in online gaming and sports venues and were designed specifically to engage users with the film's mobile site, where visitors could buy tickets and access other content.

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