Amazon takes aim at over-50 market with new online store

04/19/2013 | Senior Housing News · Huffington Post, The

Amazon is targeting boomers with its 50+ Active and Healthy Living Store, which will offer discounts on items that consumers choose to have delivered on a regular basis. "Our goal is to offer great prices on a vast selection of items and a robust Resource Center filled with tips on everything from boosting brain power to care-giving," said Chance Wales, Amazon's director of beauty and health and personal care.

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Senior Housing News · Huffington Post, The